Mandy Catto

Does the new John Lewis advert make you cry?

My sixteen year old son showed me his favourite new YouTube clip – one that 250,000 others have watched in recent days. This time it is not a song, a crash or a comedian – it is the new John Lewis advert and it is causing a sensation! It cost £6million to shoot and it is proving a memorable hit on TV and the internet. Rosie Baker of ‘Marketing Week’ said that…

John Lewis’s latest advert has caused the entire female population to have a collective “moment”, it seems.
It follows one woman through childhood and into old age via birthdays, marriage and babies, surrounded by friends, family and loved ones and of course, the entire contents of the John Lewis home department.
The evocative journey plays out to the soundtrack of Billy Joel’s “She’s always a woman to me” sung by the beguiling voice of Fyfe Dangerfield from the indie folk band Guillemots.

The ad has provoked quite a response in the media and by the public. It’s been both hailed as genius and lambasted as shamelessly sentimental, … as I watched it I was having an internal debate as to whether I agreed that the ad is genius for positioning its affordable yet aspirational homewares at the heart of an idealistic, happy and traditional family or whether I resent the simplistic, sexist and twee ideal that John Lewis is pedalling, that shows no progression of women’s lives since the days of the 1950s home-baking housewife.
The concept isn’t exactly unique. Unilever used a male version of it in its first campaign to support the US launch of its Dove Men+Care range. Dove aimed to challenge the male stereotypes that usually appear in ads for male grooming products by focussing on milestones such as getting married or having children.

Everyone is talking about it, and everyone wants it to be their life. No doubt even the most staunchly ad-manipulation-aware consumers will feel the urge to pop in to John Lewis within days of seeing the tear-jerking ad.

I admit that I fell for it the first time I saw it – I found myself with a lump in my throat, as it brought back memories of special family moments whilst reminding me that my life is flying by. I even caught my husband with moist eyes – he doesn’t like to admit to that though.

I’m not sure that it made me want to rush to John Lewis, but it did make me want to discuss it with my friends. Is this the life we all want? Can I see myself here? Oh dear, by this reckoning my special moments are more than half way over!! As I pondered this and all the great discussion topics I could see how great a resource this would be at my next Ladies event – show the Youtube clip and give a three minute wrap-up talk following. How would you follow this clip? ‘If John Lewis is there for all of life’s moments, how much more is our father God?What does a lifelong comitment mean?’. Let us know how you feel watching it and sharing it with your friends…

http://www.youtube.com/user/JohnLewisRetail?v=zMtyOCoqHTk&feature=pyv&ad=5025761100&kw=john%20lewis%20ad

Does the new John Lewis advert make you cry? Read More »

Fizz Fashion Show

Thursday 13 May at 7.45pm the Fizz Fashion Show.
The evening is ideal for your friends, your children, your grandchildren particularly if they have never been to Activate before – do invite them, we want to fill the Balmoral Suite.
Garments can be purchased on the night but we need to stress that payment can only be made by cheque or cash – cards will not be accepted. We will be holding an excellent Raffle and the proceeds will go to St. Ann’s Hospice.
Tickets £5

Fizz Fashion Show Read More »

Gladys Famoriyo

Award winning author, international speaker and dynamic TV and radio personality will be speaking on Wednesday, 19th May, 7.45pm at Leigh Road Baptist Church, LEIGH-ON-SEA, Essex.
With music by Andy Warner, Kay Duell,and special guest soloist
Vanessa Cozens. There is no charge for this event.

Also, on the same day at 12.30pm, there will be a ladies luncheon event (£9 per head), in the Leigh Road Baptist Church Stables (Chalkwell Park Drive), at which GLADYS FAMORIYO will be speaking.
Pre-booking essential by phoning Kay on 01702 472216 or Mary on 01702 710893

Gladys Famoriyo Read More »

Held

“Who told us we’d be rescued
What has changed and
Why should we be saved from nightmares
We’re asking why this happens to us
Who have died to live, it’s unfair”

This is what it means to be held
How it feels, when the sacred is torn from your life
And you survive
This is what it is to be loved and to know
That the promise was when everything fell
We’d be held” (Natalie Grant)

This song keeps appearing in my life over the last couple of years and I guess it addresses one of the greatest challenges to our faith – where is God when everything falls apart?
I recently heard of someone who had attended church for many many years and held tightly to the belief that as Christians, we are protected from life’s disasters. It made me wonder how she had managed to get through so much of her life without seeing someone of faith in pain.
A while ago, at church, there was a time of open prayer during which I felt led to pray “Thank you God that though you are so powerful you hold us in your hands.” The children were out at their activities and my then five year old daughter came back with some “words from God” she had written down while she had been in her group:
“Our God has made us all. He is powerful and He looks after us. He is inside us. He has got us in His hands. He has us in His head and in His hands.”
Truth is, this side of heaven we’ll probably not know the answers to those really hard questions about the pain that comes our way but I believe we can know we are held by big hands.

Held Read More »

Election Fever – get involved?

Last night saw the first televised British election debate. Today the media is filled with reactions, analysis and opinion polls. It certainly made for interesting viewing. At Activate we encourage you to pray for the election, make sure you are registered to vote,(the deadline is the 20th of April) and on May 6th -vote!


There is another way you might consider getting involved and making your voice heard now as a Christian –The Wesminster Declaration.

An interdenominational group encourages people to sign up to a statement of belief, the details are copied from their website for you here –

Protecting human life, protecting marriage, and protecting freedom of conscience are foundational for creating and maintaining strong families, caring communities and a just society. Our Christian faith compels us to speak and act in defence of all these.

Our beliefs and values
As Christians we reaffirm historic belief in God the Father (who created us and gave us the blueprint for our lives together); in God the Son Jesus Christ our Saviour (accepting his incarnation, teaching, claims, miracles, death, resurrection and return in judgment); and in God the Holy Spirit (who lives within us, guides us and gives us strength). We commit ourselves to worship, honour and obey God.

As UK citizens we affirm our Christian commitment both to exercise social responsibility in working for the common good and also to be subject to all governing authorities and obey them except when they require us to act unjustly.

Marriage
We pledge to support marriage – the lifelong covenantal union of one man and one woman as husband and wife. We believe it is divinely ordained, the only context for sexual intercourse, and the most important unit for sustaining the health, education, and welfare of all. We call on government to honour, promote and protect marriage and we refuse to submit to any edict forcing us to equate any other form of sexual partnership with marriage. We commit ourselves to continue affirming what we believe as Christians about sexual morality, marriage, and the family.


Conscience
We count it a special privilege to live in a democratic society where all citizens have the right to participate in the political process. We pledge to do what we can to ensure our laws are just and fair, particularly in protecting vulnerable people. We will seek to ensure that religious liberty and freedom of conscience are unequivocally protected against interference by the state and other threats, not only to individuals but also to institutions including families, charities, schools and religious communities. We will not be intimidated by any cultural or political power into silence or acquiescence and we will reject measures that seek to over-rule our Christian consciences or to restrict our freedoms to express Christian beliefs, or to worship and obey God.



Commitment
We call upon all those in UK positions of leadership, responsibility and influence to pledge to respect, uphold and protect the right of Christians to hold these beliefs and to act according to Christian conscience.


Over 22,000 people have now signed the Westminster 2010 Declaration. This is a very important opportunity to press home some of the issues that are important to Christian voters. We’d love to have 100,000 signatories before the general election.

Therefore, please:

· Sign the declaration at www.westminster2010.org.uk

· Download and print copies, take them to church and encourage others to sign, including church leaders.

· Contact your candidates and press them to pledge support – contact details for candidates in your constituency are available at www.yournextmp.com.

Key Signatories
•Lord Carey – Former Archbishop of Canterbury
•Cardinal O’Brien – Catholic Church in Scotland
•Michael Nazir-Ali – Former Bishop of Rochester •Steve Clifford – General Director, Evangelical Alliance
•Lyndon Bowring – Executive Chairman, CARE
•Paul Ashton – CEO, Prospects for People with Learning Disabilities
•Steve Brady – Principal, Moorlands College
•Julie Anderson – Founder, Prayer for the Nation
•Anita Cleverly – UK/European Director of ASK Prayer Network

Election Fever – get involved? Read More »

Scroll to Top

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close